Objective
Create a 90 second to 2-minute video that explains what Automat Kitchen is and how it works.
The video needs to play on a loop at a trade show in early November.
• Focus on the food prep to show that the food is made fresh.
• Demonstrate how easy it is to use (Order via the website or at the location)
• Show the touchless operation.
Video 1
Scenario #1
Shoot a scenario where a customer gets on the path train, orders their food, shows up at an Automat Kitchen, and picks up their meal.
Scenario #2
Shoot a scenario where a customer orders food at the location.
Deliverables
• 90 – 120 second looping 16×9 HD video
• 2 Short vertical (1080×1920) videos for social media (based on the primary video)
• Footage that can be edited into additional social media content posts
Pre Production
• Site Visit
• Shoot planning
• Create Shot List
$600
1 Shoot Day
Director/ Cinematographer $1200
Camera Operator #2 $800
– Depending on how complex the shoot becomes, there is a possibility that we need to shoot over two days.
Post Production
Video Ingest / Editing / Graphics (3 days)
$1800
The total estimate for Project $4400
Notes: 1. It may be challenging to shoot the graphics on transparent screens. 2. Need to show how the food is prepared. 3. See if there is a way to shoot similar scenes for social media. Horizontal and Vertical. 4. Automat Kitchen will provide extras, actors and/or voice-over talent.
Video 2 (Not included in Proposal)
Explain how a new business can get up and running with its version of the food boxes. (License and sell the technology of the boxes)